![]() ![]() ![]() When she noticed the transient patterns of her visitors––brides would stick around for a year or so, and drop off after their weddings––she expanded the site to include resources to keep her community engaged throughout the different phases of their lives, like family and home life. “Offbeat Bride is the flagship, bringing in 700,000 unique visitors a month.” “The engagement was absolutely part of my strategy,” she said. When I asked Ariel if a highly engaged community was her goal when she started the community, she responded with a resounding “Yes!” Your Content Needs to Be Relevant to Every Phase of Your Audience’s Life ![]() Here are three I gathered from our email interview. For a community as engaged as Ariel’s Offbeat Empire (seriously, you should check them out and read her story on how it began), there are lessons we can all learn. This is the kind of result we wanted our publishers to have with the new Smart Layers. It was a great experience from our end, but what was even more exciting, was Ariel’s other graphic: We chatted a bit, and talked to her community, gathering their feedback on the new tool. She was pretty stoked to see what Smart Layers was doing on her site. She won me over with her sweet graphic skills: A couple weeks ago, I came across an awesome post by Ariel Meadow Stallings about Smart Layers. ![]()
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